# Fitly AI — Full content reference > Your fitness agent. One conversation for meals, workouts, progress, and personalized coaching. This document is the long-form companion to https://www.fitly.chat/llms.txt. It concatenates the marketing-site copy that explains what Fitly AI is, how it works, what it costs, how it's different from existing fitness apps, and how external AI agents can integrate with it. Source of truth: https://www.fitly.chat Sign up: https://app.fitly.chat?mode=signup Contact: hello@fitly.chat --- ## What Fitly AI is Fitly AI turns meals, workouts, weight, water, plans, and progress into one continuous conversation with an agent that knows you. It has full context on every turn — your goals, injuries, allergies, dietary preferences, equipment, schedule, and recent activity — so you never repeat yourself and never get generic advice. Most fitness apps are databases with logging UIs bolted on top. You search foods, you tap forms, you pick templates. Fitly is the inverse: an agent that uses logging, photo recognition, plan generation, and progress analytics as capabilities. You describe what you ate; it logs it. You ask for a workout; it builds one around your injuries and equipment. You ask how you're doing; it reads your data and tells you. Available on iOS (App Store) and the web at https://app.fitly.chat. There is also a first-party Model Context Protocol (MCP) server so external AI agents — Claude Desktop, ChatGPT with MCP support, custom agents — can act on your Fitly account on your behalf. --- ## The problem Fitly solves Tracking shouldn't feel like homework. Most people fall off fitness apps because logging takes too much effort: search, scroll, pick, tap, confirm, repeat for every meal. The motivation drains away within a week. Fitly gives you the fastest way to log anything: just say what you had. You can also scan a barcode, snap a photo, or enter it manually. Whatever works for you in the moment. And because your agent remembers everything — every meal you've eaten, every workout you've done, every goal you've set — the longer you use it, the more personal the coaching gets. --- ## How it works **Talk.** Describe what you ate in plain English: "chicken burrito bowl from Chipotle with extra guac." Done. Macros logged. If Fitly is unsure about a portion or which item you meant, it asks instead of guessing. **Snap.** Take a photo of your plate, a nutrition label, or your scale. Fitly identifies items, estimates portions, and logs the full macro breakdown. **Plan.** Tell Fitly your goals. It builds your entire program — workouts, meals, recovery — around your injuries, equipment, dietary restrictions, and preferences. Not cookie-cutter templates that ignore half of what matters. --- ## What you can do with Fitly - **Log meals** by text, photo, voice, barcode scan, saved foods, or manual entry - **Track macros** — calories, protein, carbs, fat — with daily targets calculated for your goal - **Photo intelligence** — meal photos, nutrition labels, scale readings, and form-check photos all analyzed by AI - **Generate workout plans** adapted to your injuries, equipment, fitness level, and schedule - **Generate meal plans** matching your preferences, allergies, dietary philosophy, and macro targets - **Track workouts** with exercises, sets, reps, weights, and substitution suggestions - **Track weight** — log via text or scale photo, see trend lines that smooth out daily noise - **Track water** — set a daily target, log glasses, get reminders - **Check in daily** — a 20-second read on energy, hunger, sleep, soreness, stress, and mood that feeds your guidance - **Track measurements** — 12 tape sites plus body-fat percentage, with recomposition detection - **Keep progress photos** — private by default, with before/after comparison - **Customize your agent** — name it, pick its personality (drill sergeant, scientist, hype buddy, chef, and more), choose a theme - **Connect external agents** (Fitly AI Pro tier) — let Claude, ChatGPT, or a custom MCP client act on your account --- ## An AI that actually knows you **Full context, always.** Every interaction includes your complete profile, goals, injuries, allergies, preferences, today's nutrition, and recent workouts. Fitly never asks you to repeat yourself. **It learns who you are.** Every conversation teaches your agent something new — food preferences, habits, schedule, triggers. The longer you use Fitly, the more personal the coaching gets. **Asks before assuming.** Unsure about a portion size? Fitly asks. Ambiguous food name? It clarifies. Your data stays accurate because your agent never guesses. **Your agent, your way.** Name it. Choose its style. Pick your color theme. Fitly adapts to you, not the other way around. --- ## Pricing Monthly subscriptions, billed via Stripe. Cancel any time in-app or through the Stripe customer portal. ### Fitly Lite — $9.99/month For people who want a great manual-tracking app without AI. - Dashboard and analytics - Manual food logging - Manual workout logging - Manual workout & meal plans - Weight and water tracking - My Foods and barcode scanner - Workout timer - Themes No AI features in this tier. ### Fitly AI — $24.99/month Everything in Fitly Lite, plus the full AI experience. - AI conversations - AI meal logging (text and photo) - AI photo analysis (meals, labels, scale) - AI workout plans - AI meal plans - AI macro target calculation - AI progress reports and insights This is the tier most users want. The whole product comes alive once the AI is involved. ### Fitly AI Pro — $39.99/month Everything in Fitly AI, plus: - MCP server access (external AI agent integration) - Priority AI processing - Higher rate limits - Early access to new features Pro is for power users and for anyone running Fitly from an external AI agent (Claude Desktop, ChatGPT, custom MCP clients). All plans start with a 3-day free trial that requires a card. There is no permanently free tier. All prices in USD. --- ## FAQ **Is Fitly an app or a chatbot?** Both. There's a full dashboard (macro rings, charts, plan calendars, progress trends) AND a chat interface. Chat is primary — most users log via chat — but the dashboard is always one tap away. **How is this different from MyFitnessPal, Cronometer, MacroFactor, Lose It, Noom, etc.?** Those are databases with logging UIs. You search foods, pick portions, build entries by hand. Fitly is an agent that uses logging as one of many capabilities. You describe what you ate; it logs it. You don't pick a workout template; you ask for one tailored to your injuries. **How is this different from ChatGPT or Claude with a "be my fitness coach" prompt?** General-purpose chatbots don't have your data. They can't see what you logged yesterday, your weight trend, your workout history, or your injuries unless you re-paste it every conversation. Fitly's agent has full context every turn, persistent across sessions, with a structured underlying database for plans, logs, and progress. The chat is the surface; the orchestrated system behind it is the moat. **How does meal logging work?** Three primary ways: (1) describe in plain text ("chicken burrito bowl from Chipotle with extra guac"), (2) snap a photo of a meal, nutrition label, or scale, (3) manual entry via saved foods or barcode scan. The AI estimates portions when unclear and asks for clarification rather than guessing. **Are the AI workouts safe for injuries?** Workout plans are generated with your stated injuries, limitations, and equipment in mind. Fitly suggests modifications and substitutions. Fitly is a coaching tool, not a medical provider, and does not replace a trainer, dietitian, or physician — users with significant injuries should consult a clinician before starting a new program. **Which LLM does Fitly use?** Provider-agnostic. The platform routes to the best model for each task (vision recognition, plan generation, conversation) and isn't locked to a single LLM vendor. **Can other AI agents use Fitly?** Yes. Fitly publishes a Model Context Protocol (MCP) server so external agents (Claude Desktop, ChatGPT with MCP support, custom agents) can log meals, get plans, and read progress on the user's behalf. Requires a Pro subscription and an agent token from app settings. **What about my data?** User data (meals, workouts, weight, profile) is encrypted at rest, transmitted over TLS, and never sold. Audit logging is built in. HIPAA-grade security is used as the baseline design standard for handling health data. Full policy: https://www.fitly.chat/privacy. **Can I cancel anytime?** Yes. Cancel in-app or through the Stripe customer portal. Access continues until the end of the paid period; no extra charges. **Can I get my data out?** Yes — account export and account deletion are available from settings. --- ## Privacy and data - Encryption at rest and in transit (TLS) - Audit logging on sensitive actions - No selling of user data, ever - HIPAA-grade security baseline (not certified, but used as the design standard for handling health data) - Account export and deletion available from settings - Full policy: https://www.fitly.chat/privacy - Terms of service: https://www.fitly.chat/terms --- ## Agent integration (MCP) Fitly AI offers a first-party Model Context Protocol (MCP) server that lets external AI agents act on a user's Fitly account. ### Getting started 1. Create a Fitly account at https://www.fitly.chat (or via the `fitly_register_user` MCP tool). 2. Subscribe to the Pro tier — the `fitly_get_checkout_url` tool returns a Stripe payment link. 3. Generate an agent token in the app's settings. 4. Point your MCP client at the Fitly MCP endpoint with the bearer token. ### Endpoints - Discovery: https://www.fitly.chat/.well-known/mcp.json or https://mcp.fitly.chat/.well-known/mcp.json - Endpoint: https://mcp.fitly.chat/mcp - Transport: Streamable HTTP (JSON-RPC 2.0) - Auth: Bearer token (`Authorization: Bearer `) - Public tool catalog: https://mcp.fitly.chat/mcp/tools ### What agents can do - Register users, authenticate, manage sessions - Log meals (text or photo), workouts, weight, water - Create and manage meal plans and workout plans - Read daily summaries, progress stats, history - Chat with the Fitly agent (multi-turn) - Manage custom foods and profile settings - Get Stripe checkout URLs and manage subscriptions The same business logic powers the Fitly mobile app and the MCP server — there is no separate "agent API." Whatever a user can do, an authorized agent can do too. --- ## Who built it Brad Pineau — Product & Development. Lost 80 lbs. 25+ years building products. 4 software patents. Former CTO. Built Fitly to be the app he wished existed during his own transformation. Zoe Pineau — Sales & Marketing. Lost 150 lbs. Featured in Oxygen Magazine. Certified personal trainer and nutritionist. Self-funded. Based in Prince Edward Island, Canada. --- ## Key differentiators 1. **AI is the interface.** No menu-diving — everything happens through conversation. 2. **Full context always.** The agent knows your profile, goals, injuries, allergies, and recent data on every turn. 3. **Provider-agnostic AI.** Not locked to any one LLM vendor; routes to the best model per task. 4. **Open platform.** A first-party MCP server lets external AI agents interact with Fitly on behalf of users. 5. **Photo intelligence.** Meal photos, nutrition labels, scale photos, and form checks all analyzed by AI. 6. **Personalized agent identity.** Users name and customize their agent, including voice and coaching approach. 7. **Asks instead of guessing.** When portions or foods are ambiguous, Fitly clarifies rather than fabricating numbers. --- ## Why people switch from MyFitnessPal to Fitly AI A lot of people who find Fitly AI weren't searching for a new tracking app. They were looking for a way out of the cycle: start strong, grind through the logging for a few weeks, slowly dread opening the app, stop. MyFitnessPal works. It has an enormous food database, detailed macro tracking, and years of development behind it. The people who stick with it long-term do get results. The issue isn't the data. It's the daily reality of using it. Searching for what you ate. Scrolling through user-submitted entries hoping one is accurate. Estimating portion sizes without a scale. Doing this three times a day, every day, indefinitely. It isn't hard the way exercise is hard. It's grinding the way paperwork is grinding, and most people eventually stop doing paperwork they didn't sign up for. Fitly AI is a different category of tool. Instead of a form, you get a conversation. You describe what you had, out loud, in a message, or with a photo. Fitly already knows your goals, your food preferences, what you're avoiding, what you had yesterday. It fills in the context so you don't have to look everything up from scratch every time. Same nutritional awareness. A fraction of the friction. It isn't that Fitly has a better database. It's that Fitly doesn't make you fight the database every time you eat. If logging fatigue is the reason you keep restarting your tracker, Fitly was built for you. --- ## Where to go next - Marketing site: https://www.fitly.chat - Sign up: https://app.fitly.chat?mode=signup - Features index: https://www.fitly.chat/features - Technology: https://www.fitly.chat/technology - Blog: https://www.fitly.chat/blog - Press kit: https://www.fitly.chat/press - Contact: https://www.fitly.chat/contact — hello@fitly.chat - Short llms.txt: https://www.fitly.chat/llms.txt - Sitemap: https://www.fitly.chat/sitemap.xml