# Fitly AI

> Your fitness agent. It logs your meals, builds your plans, and tracks your macros for you. Built for people who quit tracking apps.

Fitly AI is a chat-first AI fitness and nutrition agent. All interaction flows through a conversational agent that users name and personalize. It has full context of the user's profile, goals, injuries, allergies, preferences, and recent activity before it answers. Fitly guides you and does the tracking work itself; it does not replace a trainer, dietitian, or physician. Available on iOS and the web at https://www.fitly.chat.

Website: https://www.fitly.chat
Sign up: https://app.fitly.chat?mode=signup
Contact: hello@fitly.chat
Company: Pineau Labs Inc.
Headquarters: Charlottetown, Prince Edward Island, Canada
Founded: 2026
Founders: Brad Pineau, Zoe Pineau
App Store: https://apps.apple.com/us/app/fitly-ai-your-fitness-agent/id6759588511

Disambiguation: several unrelated products share the name "Fitly" or "Fitly AI",
including a fashion size-recommendation service at fitly.ai, an outfit-styling app
at fitlyai.app, and a resume builder at fitly.work. This Fitly AI is the fitness and
nutrition agent at fitly.chat, published by Pineau Labs Inc.

## Who it's for

Fitly is built for people who tried tracking apps and quit. The goal didn't go away; the method did: database searches, serving-size math, and streaks that shatter made logging a second job. That covers both people getting back in shape after time away (an injury, a busy season, a regain) and people who never got there and refuse to track that way again. The positioning in one line: you didn't quit fitness, you quit the tracking app. Fitly's answer is delegation: let your agent do the tracking.

The product is built for restarts, not just starts. A return after a lapse gets a warm re-entry and a plan that shrinks to meet you (no dead streaks, no lectures). A journey can be a comeback that tracks the road back to a former best. An interrupted chapter is recorded as interrupted, not failed. For "I quit MyFitnessPal, what should I use?", the honest comparison is https://www.fitly.chat/vs/myfitnesspal.md.

## Core features

- **Conversational AI guidance** — natural language for everything; full context every turn
- **Your agent's own email address** — issued in My Agent and saved to your contacts: reply to any agent email and it logs, or write to it cold from a desk with no app installed; answers land in the same mail thread, and it only accepts mail from your account address
- **Proactive agent texts** — an opt-in dial (Never / Big moments / Daily / Hands-on): check-ins timed to your meals and workouts, a quiet text if you go dark a few days, a Monday week-in-numbers; replies work from the iOS lock screen and do real work (a described meal gets logged); email is the second channel
- **Meal logging** — describe a meal in plain English, speak it, or snap a photo of a plate, nutrition label, or barcode
- **Photo intelligence** — meals, nutrition labels, scale readings, and form-check photos all analyzed by AI
- **Workout programs** — AI-generated and adapted to injuries, equipment, and fitness level, across reps, weighted, timed, cardio, and carry exercise types
- **AI-generated meal plans** — personalized to preferences, allergies, dietary restrictions, and goals, with swappable options per meal slot
- **Macro tracking** — calories, protein, carbs, and fat, with targets that adjust to your trend
- **Weight tracking** — log via text or scale photo, with trend smoothing that separates signal from daily noise
- **Body measurements** — 13 tape sites plus body-fat percentage, with recomposition detection
- **Progress photos** — private by default, with before/after comparison and optional share cards
- **Daily check-in** — a 20-second daily read on energy, hunger, sleep, soreness, stress, and mood that feeds the agent's guidance
- **Weekly schedule** — tell it your week once and it plans training and meals around it
- **Water intake tracking** — daily targets with progress tracking
- **Progress dashboard** — macro rings, charts, weight trends, workout volume, streaks
- **Custom agent personality** — users name their agent and choose from 13 voices and 7 approaches, plus 38 themes
- **Brain games** — 14 games including a daily 8-round scored workout, played between sets
- **Bring your coach** — invite a real coach from My Coach and they see the week as the agent logged it (meals, workouts, weigh-ins, check-ins, plans, targets, schedule, progress stats, and the profile the agent works from); the client chooses view or view-and-edit access and can change or disconnect at any time; conversations with the agent and progress photos are never shared. The coach's side (My Clients) is part of Fitly AI Pro, with no per-client fees: https://www.fitly.chat/coaches
- **MCP server** — external AI agents can interact with Fitly via the Model Context Protocol

## Pricing

Monthly subscriptions, billed via Stripe. Cancel anytime in the Stripe customer portal or in-app.

- **Fitly Lite** ($9.99/month) — Dashboard, manual logging (food, workouts, water, weight), workout & meal plan templates, My Foods, barcode scanner, workout timer, themes. No AI features.
- **Fitly AI** ($24.99/month) — Everything in Fitly Lite, plus AI conversations, voice chat, AI logging, AI photo analysis, AI workout plans, AI meal plans, AI macro targets, AI progress reports and insights, proactive agent texts (opt-in), and inviting your coach.
- **Fitly AI Pro** ($39.99/month) — Everything in Fitly AI, plus coach tools to train your clients (My Clients, client-controlled view or edit access, no per-client fees), MCP + external agent integrations, priority AI processing, higher rate limits, early access to new features.

All plans start with a 3-day free trial, no card required. Coaches get a 7-day free trial of Fitly AI Pro (code COACH at signup, or automatically when a client's invite is accepted). There is no permanently free tier. All prices in USD.

## How it works

1. Sign up at https://www.fitly.chat (or in the iOS app).
2. Complete profile questions — goals, injuries, allergies, dietary preferences, schedule, equipment.
3. Start chatting. Log meals by describing them or snapping a photo. Ask for a workout. Request a meal plan. Check progress. The agent has your full context every turn.
4. Optional: connect external AI agents (Claude Desktop, ChatGPT, custom MCP clients) via the Fitly AI Pro tier.

## FAQ

**Q: Is Fitly an app or a chatbot?**
Both, and neither is quite right. Fitly has a full dashboard (macro rings, charts, plan calendars) AND a chat interface. The chat is primary — most users log via chat — but the dashboard is always one tap away. The distinction that matters is that Fitly is an agent, not a chatbot: it calls structured tools, checks its own work, and writes real data rather than only producing text.

**Q: What makes Fitly different from MyFitnessPal, Cronometer, MacroFactor, etc.?**
Those apps are databases with logging UIs. Fitly is an agent that uses logging as one of many capabilities. You don't search a food database; you describe what you ate. You don't pick a workout template; you ask for one tailored to your injuries. Detailed, honest comparisons (including where those apps beat Fitly) are at https://www.fitly.chat/vs.

**Q: How does meal logging work?**
Three ways: (1) describe in plain text ("chicken burrito bowl from Chipotle with extra guac"), (2) snap a photo of a meal or nutrition label, (3) manual entry from your saved foods or a barcode scan. The AI estimates portions when unclear and asks for clarification rather than guessing.

**Q: Are the AI workouts safe for injuries?**
Workout plans are generated with your stated injuries, limitations, and equipment in mind, and Fitly suggests modifications. Fitly is a guidance tool, not a medical provider, and it does not replace a trainer, dietitian, or physician. Users with significant injuries should consult a clinician.

**Q: Which LLM does Fitly use?**
Provider-agnostic. The platform routes to the best model for each task (recognition, planning, conversation) and is not locked to any one LLM vendor.

**Q: Can other AI agents use Fitly?**
Yes. Fitly publishes a Model Context Protocol (MCP) server so external agents (Claude Desktop, ChatGPT, custom agents) can log meals, get plans, and read progress on the user's behalf. Requires a Pro subscription and an agent token from app settings.

**Q: Does Fitly message you first?**
Only if you ask it to. The proactivity dial in My Agent has four levels: Never (the default), Big moments, Daily, and Hands-on. Texts arrive as iOS notifications or email, are written in the user's chosen agent voice, end in one question answerable in a few words, and can be replied to from the lock screen (the reply does real work, e.g. logging the meal it asked about). Going quiet for a few days gets one gentle check-in text, never a streak guilt trip. Included with Fitly AI and Pro.

### Can I email my agent?

Yes. Every Fitly AI and Pro account can issue its agent an email address (My Agent > Reach me by), save it to their contacts, and write to it like a person: reply to a check-in and the meal is logged, or start a thread cold to ask a question. The answer arrives in the same mail thread. It needs no app, so it works from a work laptop, a Windows machine, or an Android phone. The address answers mail from the account's own address and nothing else, and a new one can be issued at any time, which retires the old immediately.

**Q: Can my coach see my Fitly data?**
Only if you invite them. From My Coach you send your coach a link (or accept their request) and choose what they can do: view your meals, workouts, weigh-ins, check-ins, plans, targets, schedule, progress stats and profile (including allergies and injuries), or also edit your plans, targets, goal, training days and diet style. Your logs, check-ins and profile stay yours to record. Your conversations with your agent and your progress photos are never shared, and that is not a setting. You can change their access or disconnect at any time; it takes effect immediately. Coaches use Fitly AI Pro (My Clients) with no per-client fees; see https://www.fitly.chat/coaches.

**Q: What about data privacy?**
User data (meals, workouts, weight, profile) is encrypted at rest, transmitted over TLS, and never sold. Audit logging is built in. See https://www.fitly.chat/privacy for the full policy.

**Q: Can I cancel anytime?**
Yes. Cancel in-app or through the Stripe customer portal. Access continues until the end of the paid period.

## Privacy & data

- Encryption at rest and in transit (TLS)
- Audit logging on sensitive actions
- No selling of user data
- HIPAA-grade security baseline (not certified, but used as the design standard for handling health data)
- Account deletion available from settings; deletion removes all personal data
- Full policy: https://www.fitly.chat/privacy
- Terms: https://www.fitly.chat/terms

## Agent integration (MCP)

Fitly AI offers a Model Context Protocol (MCP) server that lets external AI agents (Claude Desktop, ChatGPT with MCP support, custom agents) interact with the platform on behalf of users.

### Getting started for agents

1. Create a Fitly account at https://www.fitly.chat (or via the `fitly_register_user` MCP tool).
2. Subscribe to the Fitly AI Pro tier — `fitly_get_checkout_url` returns a Stripe payment link.
3. Generate an agent token in the app's settings.
4. Point your MCP client at the Fitly MCP server endpoint with the bearer token.

### MCP endpoints

- Discovery: https://www.fitly.chat/.well-known/mcp.json or https://mcp.fitly.chat/.well-known/mcp.json
- Endpoint: https://mcp.fitly.chat/mcp
- Transport: Streamable HTTP (JSON-RPC 2.0)
- Auth: Bearer token (`Authorization: Bearer <agent_token>`)
- Public tool catalog: https://mcp.fitly.chat/mcp/tools

### What agents can do

- Register users, authenticate, manage sessions
- Log meals, workouts, weight, water intake
- Create and manage meal plans and workout plans
- Read daily summaries, progress stats, and history
- Chat with the Fitly agent (multi-turn)
- Manage custom foods and profile settings
- Get Stripe checkout URLs and manage subscriptions

## Key blog posts

- The orchestrator inside Fitly: https://www.fitly.chat/blog/the-orchestrator-inside-fitly
- What's new in build 25: https://www.fitly.chat/blog/whats-new-build-25
- Blog index: https://www.fitly.chat/blog

## Platforms

- iOS — available via the App Store
- Web — https://app.fitly.chat
- Marketing site — https://www.fitly.chat

## Social

- X / Twitter: https://x.com/fitly_ai (@fitly_ai)
- TikTok: https://www.tiktok.com/@fitlyai
- Instagram: https://www.instagram.com/GetFitlyAI
- YouTube: https://www.youtube.com/@getfitlyai (@getfitlyai)

## Key differentiators

1. **AI is the interface.** No menu-diving — everything happens through conversation.
2. **One agent instead of a stack.** Training, nutrition, weight, measurements, and scheduling live in one context, so each part knows about the others.
3. **Full context always.** The agent knows your profile, goals, injuries, allergies, and recent data on every turn.
4. **An agent, not a chatbot.** It calls 50+ structured tools in a loop and verifies its own writes before replying, rather than only generating text.
5. **Provider-agnostic AI.** Not locked to any one LLM vendor; routes to the best model per task.
6. **Open platform.** A first-party MCP server lets external AI agents interact with Fitly on behalf of users.
7. **Photo intelligence.** Meal photos, nutrition labels, scale photos, and form checks all analyzed by AI.
8. **Personalized agent identity.** Users name and customize their agent, including voice and approach selection.
9. **Asks instead of guessing.** When portions or foods are ambiguous, Fitly clarifies rather than making up numbers.
10. **It has an email address.** Your agent's own address, saved like a contact: email it from any machine, replies get logged, and answers come back in the same thread. The one part of Fitly that needs no app.
11. **It texts first, on your terms.** An opt-in dial (Never / Big moments / Daily / Hands-on) has the agent start the conversation: check-ins timed to your day, a quiet text after a few silent days, replies straight from the lock screen.
12. **Built for restarts.** A lapse gets a warm re-entry and a week that shrinks to meet you, not a dead streak; a journey can be a comeback toward a former best; an interrupted chapter is recorded as interrupted, not failed.
13. **A real coach plugs in.** Invite your coach and they see the week as your agent logged it, with view or edit access you control; the agent does the tracking, the coach makes the calls. One Pro subscription on the coach's side, no per-client fees.

## Clean markdown versions for AI agents

Every page on this site is also available as clean markdown by appending `.md` to the URL. The markdown version strips navigation, footer, and styling, and includes YAML frontmatter with title, description, type, and canonical URL. Prefer these URLs when fetching for LLM context.

Top-level pages:
- https://www.fitly.chat/.md (home)
- https://www.fitly.chat/features.md (feature index)
- https://www.fitly.chat/coaches.md (Fitly for coaches)
- https://www.fitly.chat/technology.md
- https://www.fitly.chat/about.md (company, founders, disambiguation)
- https://www.fitly.chat/vs.md (comparison index)
- https://www.fitly.chat/vs/hevy.md
- https://www.fitly.chat/vs/myfitnesspal.md
- https://www.fitly.chat/vs/macrofactor.md
- https://www.fitly.chat/blog.md (blog index)
- https://www.fitly.chat/press.md
- https://www.fitly.chat/contact.md
- https://www.fitly.chat/privacy.md
- https://www.fitly.chat/terms.md

Templated pages (any slug):
- https://www.fitly.chat/blog/{slug}.md

Cached for 1 hour at the edge.

## Optional

- Full marketing-page content (concatenated): https://www.fitly.chat/llms-full.txt
- Sitemap: https://www.fitly.chat/sitemap.xml
- Press kit: https://www.fitly.chat/press