# Fitly AI

> Your fitness agent. One conversation for meals, workouts, progress, and personalized coaching.

Fitly AI is a chat-first AI fitness and nutrition coaching platform. All interaction flows through a conversational AI coach that users name and personalize. The AI has full context of the user's profile, goals, injuries, allergies, preferences, and recent activity before it answers. Available on iOS and the web at https://www.fitly.chat.

Website: https://www.fitly.chat
Sign up: https://app.fitly.chat?mode=signup
Contact: hello@fitly.chat
Headquarters: Prince Edward Island, Canada
Founded: 2026
Founders: Brad Pineau, Zoe Pineau

## Core features

- **Conversational AI coaching** — natural language for everything; the coach has full context every turn
- **Meal logging** — describe a meal in plain English, or snap a photo of a plate, nutrition label, or scale
- **Photo intelligence** — meals, nutrition labels, scale readings, and form-check photos all analyzed by AI
- **Workout tracking** — AI-generated programs adapted to injuries, equipment, and fitness level
- **AI-generated meal plans** — personalized to preferences, allergies, dietary restrictions, and goals
- **Macro & micronutrient tracking** — calories, protein, carbs, fat, plus user-selected micros (sodium, fiber, sugar, vitamins, etc.)
- **Weight tracking** — log via text or scale photo
- **Water intake tracking** — daily targets with progress tracking
- **Progress dashboard** — macro rings, charts, weight trends, workout volume, streaks
- **Journeys** — time-bound fitness goals with tracking
- **Custom AI personality** — users name their coach and choose a voice/archetype (drill sergeant, scientist, hype buddy, chef, and more)
- **MCP server** — external AI agents can interact with Fitly via the Model Context Protocol

## Pricing

Monthly subscriptions, billed via Stripe. Cancel anytime in the Stripe customer portal or in-app.

- **Basic** ($9.99/month) — Dashboard, manual logging (food, workouts, water, weight), workout & meal plan templates, My Foods, barcode scanner, workout timer, themes. No AI features.
- **Plus** ($24.99/month) — Everything in Basic, plus AI conversations, AI logging, AI photo analysis, AI workout plans, AI meal plans, AI macro targets, AI progress reports and insights.
- **Pro** ($39.99/month) — Everything in Plus, plus MCP + external agent integrations, priority AI processing, higher rate limits, early access to new features.

All plans include a free trial. All prices in USD.

## How it works

1. Sign up at https://www.fitly.chat (or in the iOS app).
2. Complete profile questions — goals, injuries, allergies, dietary preferences, schedule, equipment.
3. Start chatting. Log meals by describing them or snapping a photo. Ask for a workout. Request a meal plan. Check progress. The AI has your full context every turn.
4. Optional: connect external AI agents (Claude Desktop, ChatGPT, custom MCP clients) via the Pro tier.

## FAQ

**Q: Is Fitly an app or a chatbot?**
Both. Fitly has a full dashboard (macro rings, charts, plan calendars) AND a chat interface. The chat is primary — most users log via chat — but the dashboard is always one tap away.

**Q: What makes Fitly different from MyFitnessPal, Cronometer, MacroFactor, etc.?**
Those apps are databases with logging UIs. Fitly is an AI coach that uses logging as one of many capabilities. You don't search a food database; you describe what you ate. You don't pick a workout template; you ask for one tailored to your injuries.

**Q: How does meal logging work?**
Three ways: (1) describe in plain text ("chicken burrito bowl from Chipotle with extra guac"), (2) snap a photo of a meal or nutrition label, (3) manual entry from your saved foods or a barcode scan. The AI estimates portions when unclear and asks for clarification rather than guessing.

**Q: Are the AI workouts safe for injuries?**
Workout plans are generated with your stated injuries, limitations, and equipment in mind, and Fitly suggests modifications. The AI is a coaching tool, not a medical provider. Users with significant injuries should consult a clinician.

**Q: Which LLM does Fitly use?**
Provider-agnostic. The platform routes to the best model for each task (recognition, planning, conversation) and is not locked to any one LLM vendor.

**Q: Can other AI agents use Fitly?**
Yes. Fitly publishes a Model Context Protocol (MCP) server so external agents (Claude Desktop, ChatGPT, custom agents) can log meals, get plans, and read progress on the user's behalf. Requires a Pro subscription and an agent token from app settings.

**Q: What about data privacy?**
User data (meals, workouts, weight, profile) is encrypted at rest, transmitted over TLS, and never sold. Audit logging is built in. See https://www.fitly.chat/privacy for the full policy.

**Q: Can I cancel anytime?**
Yes. Cancel in-app or through the Stripe customer portal. Access continues until the end of the paid period.

## Privacy & data

- Encryption at rest and in transit (TLS)
- Audit logging on sensitive actions
- No selling of user data
- HIPAA-grade security baseline (not certified, but used as the design standard for handling health data)
- Account deletion available from settings; deletion removes all personal data
- Full policy: https://www.fitly.chat/privacy
- Terms: https://www.fitly.chat/terms

## Agent integration (MCP)

Fitly AI offers a Model Context Protocol (MCP) server that lets external AI agents (Claude Desktop, ChatGPT with MCP support, custom agents) interact with the platform on behalf of users.

### Getting started for agents

1. Create a Fitly account at https://www.fitly.chat (or via the `fitly_register_user` MCP tool).
2. Subscribe to the Pro tier — `fitly_get_checkout_url` returns a Stripe payment link.
3. Generate an agent token in the app's settings.
4. Point your MCP client at the Fitly MCP server endpoint with the bearer token.

### MCP endpoints

- Discovery: https://www.fitly.chat/.well-known/mcp.json or https://mcp.fitly.chat/.well-known/mcp.json
- Endpoint: https://mcp.fitly.chat/mcp
- Transport: Streamable HTTP (JSON-RPC 2.0)
- Auth: Bearer token (`Authorization: Bearer <agent_token>`)
- Public tool catalog: https://mcp.fitly.chat/mcp/tools

### What agents can do

- Register users, authenticate, manage sessions
- Log meals, workouts, weight, water intake
- Create and manage meal plans and workout plans
- Read daily summaries, progress stats, and history
- Chat with the AI fitness coach (multi-turn)
- Manage custom foods and profile settings
- Get Stripe checkout URLs and manage subscriptions

## Key blog posts

- The orchestrator inside Fitly: https://www.fitly.chat/blog/the-orchestrator-inside-fitly
- Blog index: https://www.fitly.chat/blog

## Platforms

- iOS — available via the App Store
- Web — https://app.fitly.chat
- Marketing site — https://www.fitly.chat

## Social

- X / Twitter: https://x.com/fitly_ai (@fitly_ai)
- TikTok: https://www.tiktok.com/@fitlyai
- Instagram: https://www.instagram.com/GetFitlyAI

## Key differentiators

1. **AI is the interface.** No menu-diving — everything happens through conversation.
2. **Full context always.** The coach knows your profile, goals, injuries, allergies, and recent data on every turn.
3. **Provider-agnostic AI.** Not locked to any one LLM vendor; routes to the best model per task.
4. **Open platform.** A first-party MCP server lets external AI agents interact with Fitly on behalf of users.
5. **Photo intelligence.** Meal photos, nutrition labels, scale photos, and form checks all analyzed by AI.
6. **Personalized AI personality.** Users name and customize their coach, including voice/archetype selection.
7. **Asks instead of guessing.** When portions or foods are ambiguous, Fitly clarifies rather than making up numbers.

## Clean markdown versions for AI agents

Every page on this site is also available as clean markdown by appending `.md` to the URL. The markdown version strips navigation, footer, and styling, and includes YAML frontmatter with title, description, type, and canonical URL. Prefer these URLs when fetching for LLM context.

Top-level pages:
- https://www.fitly.chat/.md (home)
- https://www.fitly.chat/features.md (feature index)
- https://www.fitly.chat/technology.md
- https://www.fitly.chat/blog.md (blog index)
- https://www.fitly.chat/press.md
- https://www.fitly.chat/contact.md
- https://www.fitly.chat/privacy.md
- https://www.fitly.chat/terms.md

Templated pages (any slug):
- https://www.fitly.chat/blog/{slug}.md

Cached for 1 hour at the edge.

## Optional

- Full marketing-page content (concatenated): https://www.fitly.chat/llms-full.txt
- Sitemap: https://www.fitly.chat/sitemap.xml
- Press kit: https://www.fitly.chat/press