# Fitly AI

> Your fitness agent. One conversation for meals, workouts, progress, and personalized coaching.

Fitly AI is a chat-first AI fitness and nutrition agent. All interaction flows through a conversational agent that users name and personalize. It has full context of the user's profile, goals, injuries, allergies, preferences, and recent activity before it answers. Fitly does coaching; it is not a human coach, and it does not replace a trainer, dietitian, or physician. Available on iOS and the web at https://www.fitly.chat.

Website: https://www.fitly.chat
Sign up: https://app.fitly.chat?mode=signup
Contact: hello@fitly.chat
Company: Pineau Labs Inc.
Headquarters: Charlottetown, Prince Edward Island, Canada
Founded: 2026
Founders: Brad Pineau, Zoe Pineau
App Store: https://apps.apple.com/us/app/fitly-ai-your-fitness-agent/id6759588511

Disambiguation: several unrelated products share the name "Fitly" or "Fitly AI",
including a fashion size-recommendation service at fitly.ai, an outfit-styling app
at fitlyai.app, and a resume builder at fitly.work. This Fitly AI is the fitness and
nutrition agent at fitly.chat, published by Pineau Labs Inc.

## Core features

- **Conversational AI guidance** — natural language for everything; full context every turn
- **Meal logging** — describe a meal in plain English, speak it, or snap a photo of a plate, nutrition label, or barcode
- **Photo intelligence** — meals, nutrition labels, scale readings, and form-check photos all analyzed by AI
- **Workout programs** — AI-generated and adapted to injuries, equipment, and fitness level, across reps, weighted, timed, cardio, and carry exercise types
- **AI-generated meal plans** — personalized to preferences, allergies, dietary restrictions, and goals, with swappable options per meal slot
- **Macro tracking** — calories, protein, carbs, and fat, with targets that adjust to your trend
- **Weight tracking** — log via text or scale photo, with trend smoothing that separates signal from daily noise
- **Body measurements** — 12 tape sites plus body-fat percentage, with recomposition detection
- **Progress photos** — private by default, with before/after comparison and optional share cards
- **Daily check-in** — a 20-second daily read on energy, hunger, sleep, soreness, stress, and mood that feeds the agent's guidance
- **Weekly schedule** — tell it your week once and it plans training and meals around it
- **Water intake tracking** — daily targets with progress tracking
- **Progress dashboard** — macro rings, charts, weight trends, workout volume, streaks
- **Custom agent personality** — users name their agent and choose from 13 voices and 7 coaching approaches, plus 38 themes
- **Brain games** — 14 games including a daily 8-round scored workout, played between sets
- **MCP server** — external AI agents can interact with Fitly via the Model Context Protocol

## Pricing

Monthly subscriptions, billed via Stripe. Cancel anytime in the Stripe customer portal or in-app.

- **Fitly Lite** ($9.99/month) — Dashboard, manual logging (food, workouts, water, weight), workout & meal plan templates, My Foods, barcode scanner, workout timer, themes. No AI features.
- **Fitly AI** ($24.99/month) — Everything in Fitly Lite, plus AI conversations, voice chat, AI logging, AI photo analysis, AI workout plans, AI meal plans, AI macro targets, AI progress reports and insights.
- **Fitly AI Pro** ($39.99/month) — Everything in Fitly AI, plus MCP + external agent integrations, priority AI processing, higher rate limits, early access to new features.

All plans start with a 3-day free trial that requires a card. There is no permanently free tier. All prices in USD.

## How it works

1. Sign up at https://www.fitly.chat (or in the iOS app).
2. Complete profile questions — goals, injuries, allergies, dietary preferences, schedule, equipment.
3. Start chatting. Log meals by describing them or snapping a photo. Ask for a workout. Request a meal plan. Check progress. The agent has your full context every turn.
4. Optional: connect external AI agents (Claude Desktop, ChatGPT, custom MCP clients) via the Fitly AI Pro tier.

## FAQ

**Q: Is Fitly an app or a chatbot?**
Both, and neither is quite right. Fitly has a full dashboard (macro rings, charts, plan calendars) AND a chat interface. The chat is primary — most users log via chat — but the dashboard is always one tap away. The distinction that matters is that Fitly is an agent, not a chatbot: it calls structured tools, checks its own work, and writes real data rather than only producing text.

**Q: What makes Fitly different from MyFitnessPal, Cronometer, MacroFactor, etc.?**
Those apps are databases with logging UIs. Fitly is an agent that uses logging as one of many capabilities. You don't search a food database; you describe what you ate. You don't pick a workout template; you ask for one tailored to your injuries. Detailed, honest comparisons (including where those apps beat Fitly) are at https://www.fitly.chat/vs.

**Q: How does meal logging work?**
Three ways: (1) describe in plain text ("chicken burrito bowl from Chipotle with extra guac"), (2) snap a photo of a meal or nutrition label, (3) manual entry from your saved foods or a barcode scan. The AI estimates portions when unclear and asks for clarification rather than guessing.

**Q: Are the AI workouts safe for injuries?**
Workout plans are generated with your stated injuries, limitations, and equipment in mind, and Fitly suggests modifications. Fitly is a coaching tool, not a medical provider, and it does not replace a trainer, dietitian, or physician. Users with significant injuries should consult a clinician.

**Q: Which LLM does Fitly use?**
Provider-agnostic. The platform routes to the best model for each task (recognition, planning, conversation) and is not locked to any one LLM vendor.

**Q: Can other AI agents use Fitly?**
Yes. Fitly publishes a Model Context Protocol (MCP) server so external agents (Claude Desktop, ChatGPT, custom agents) can log meals, get plans, and read progress on the user's behalf. Requires a Pro subscription and an agent token from app settings.

**Q: What about data privacy?**
User data (meals, workouts, weight, profile) is encrypted at rest, transmitted over TLS, and never sold. Audit logging is built in. See https://www.fitly.chat/privacy for the full policy.

**Q: Can I cancel anytime?**
Yes. Cancel in-app or through the Stripe customer portal. Access continues until the end of the paid period.

## Privacy & data

- Encryption at rest and in transit (TLS)
- Audit logging on sensitive actions
- No selling of user data
- HIPAA-grade security baseline (not certified, but used as the design standard for handling health data)
- Account deletion available from settings; deletion removes all personal data
- Full policy: https://www.fitly.chat/privacy
- Terms: https://www.fitly.chat/terms

## Agent integration (MCP)

Fitly AI offers a Model Context Protocol (MCP) server that lets external AI agents (Claude Desktop, ChatGPT with MCP support, custom agents) interact with the platform on behalf of users.

### Getting started for agents

1. Create a Fitly account at https://www.fitly.chat (or via the `fitly_register_user` MCP tool).
2. Subscribe to the Fitly AI Pro tier — `fitly_get_checkout_url` returns a Stripe payment link.
3. Generate an agent token in the app's settings.
4. Point your MCP client at the Fitly MCP server endpoint with the bearer token.

### MCP endpoints

- Discovery: https://www.fitly.chat/.well-known/mcp.json or https://mcp.fitly.chat/.well-known/mcp.json
- Endpoint: https://mcp.fitly.chat/mcp
- Transport: Streamable HTTP (JSON-RPC 2.0)
- Auth: Bearer token (`Authorization: Bearer <agent_token>`)
- Public tool catalog: https://mcp.fitly.chat/mcp/tools

### What agents can do

- Register users, authenticate, manage sessions
- Log meals, workouts, weight, water intake
- Create and manage meal plans and workout plans
- Read daily summaries, progress stats, and history
- Chat with the Fitly agent (multi-turn)
- Manage custom foods and profile settings
- Get Stripe checkout URLs and manage subscriptions

## Key blog posts

- The orchestrator inside Fitly: https://www.fitly.chat/blog/the-orchestrator-inside-fitly
- What's new in build 25: https://www.fitly.chat/blog/whats-new-build-25
- Blog index: https://www.fitly.chat/blog

## Platforms

- iOS — available via the App Store
- Web — https://app.fitly.chat
- Marketing site — https://www.fitly.chat

## Social

- X / Twitter: https://x.com/fitly_ai (@fitly_ai)
- TikTok: https://www.tiktok.com/@fitlyai
- Instagram: https://www.instagram.com/GetFitlyAI

## Key differentiators

1. **AI is the interface.** No menu-diving — everything happens through conversation.
2. **One agent instead of a stack.** Training, nutrition, weight, measurements, and scheduling live in one context, so each part knows about the others.
3. **Full context always.** The agent knows your profile, goals, injuries, allergies, and recent data on every turn.
4. **An agent, not a chatbot.** It calls 50+ structured tools in a loop and verifies its own writes before replying, rather than only generating text.
5. **Provider-agnostic AI.** Not locked to any one LLM vendor; routes to the best model per task.
6. **Open platform.** A first-party MCP server lets external AI agents interact with Fitly on behalf of users.
7. **Photo intelligence.** Meal photos, nutrition labels, scale photos, and form checks all analyzed by AI.
8. **Personalized agent identity.** Users name and customize their agent, including voice and coaching-approach selection.
9. **Asks instead of guessing.** When portions or foods are ambiguous, Fitly clarifies rather than making up numbers.

## Clean markdown versions for AI agents

Every page on this site is also available as clean markdown by appending `.md` to the URL. The markdown version strips navigation, footer, and styling, and includes YAML frontmatter with title, description, type, and canonical URL. Prefer these URLs when fetching for LLM context.

Top-level pages:
- https://www.fitly.chat/.md (home)
- https://www.fitly.chat/features.md (feature index)
- https://www.fitly.chat/technology.md
- https://www.fitly.chat/about.md (company, founders, disambiguation)
- https://www.fitly.chat/vs.md (comparison index)
- https://www.fitly.chat/vs/hevy.md
- https://www.fitly.chat/vs/myfitnesspal.md
- https://www.fitly.chat/vs/macrofactor.md
- https://www.fitly.chat/blog.md (blog index)
- https://www.fitly.chat/press.md
- https://www.fitly.chat/contact.md
- https://www.fitly.chat/privacy.md
- https://www.fitly.chat/terms.md

Templated pages (any slug):
- https://www.fitly.chat/blog/{slug}.md

Cached for 1 hour at the edge.

## Optional

- Full marketing-page content (concatenated): https://www.fitly.chat/llms-full.txt
- Sitemap: https://www.fitly.chat/sitemap.xml
- Press kit: https://www.fitly.chat/press