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Fitly AI is a chat-first fitness and nutrition coaching platform. Instead of navigating menus and searching food databases, users just talk to Fitly. Describe what you ate, snap a photo of your plate, ask for a workout program. It handles the rest.
Think of it as having a personal trainer, nutritionist, and accountability partner in one app. The AI coach has full context awareness of every meal logged, every workout completed, and every goal set. It doesn't just answer questions. It actively coaches, tracks, and adapts.
The app combines a full-featured dashboard (macro rings, charts, meal plans, workout programs) with a conversational AI interface. Users can track the traditional way or let the AI handle everything through natural conversation.
Fitly AI began as MyFitSuite, a traditional fitness tracking app. When ChatGPT launched, the founders noticed a clear shift: users were gravitating toward conversational AI because it was easier.
Rather than treating it as a retention problem, Zoe and Brad Pineau treated it as a signal. They rebuilt the entire product from scratch, AI-first, with conversation as the interface. MyFitSuite became Fitly AI: not an app with an AI feature, but an AI that is the app.
Log meals, workouts, water, and weight through natural conversation. No menus, no searching databases.
Snap a photo of your plate, a nutrition label, or your scale. Fitly recognizes it and logs everything instantly.
Personalized meal plans and workout programs built around your goals, injuries, allergies, and preferences.
Calories, protein, carbs, fat, plus any micronutrients you choose to track. Daily targets, charts, and trends.
Visual progress tracking with macro rings, weight charts, streaks, and side-by-side progress photo comparison.
Name your coach and choose a personality style. Fitly adapts its tone to how you want to be coached.
Most fitness apps are glorified spreadsheets. You search a database, tap through menus, and manually enter everything. Fitly removes that friction entirely. Just talk to it.
The AI is the product, not a feature.Every interaction flows through the AI coach. It remembers your history, adapts to your preferences, and proactively coaches you. It knows you had pizza last night, that you're avoiding dairy, and that your left shoulder is injured. Every suggestion is personalized.
Built by two founders who use it daily. Co-founders Brad and Zoe Pineau built Fitly around their own transformations and use it every day. The app is shaped by real daily usage, not product committee meetings.
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Co-Founder & CMO
Lost 150 lbs. Certified personal trainer and nutritionist. Featured in Oxygen Magazine. Primary public face of Fitly AI. Based in Charlottetown, PEI, Canada.
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Co-Founder & CTO
Lost 80 lbs. 25+ years building products. 4 software patents. Former Healthcare CTO. Leads engineering and product at Fitly AI. Based in Charlottetown, PEI, Canada.
Download photoLogging a meal shouldn't feel like filing a tax return. You should be able to say “I just had a burger and fries” and move on with your life. The whole fitness app industry turned getting healthy into a data entry job, and then blamed you when you quit. That's not a user problem. That's a design problem.
We built MyFitSuite and it worked, until ChatGPT launched and our users started asking why they couldn't just talk to the app. We looked at each other and realized: they can, just not to us. So we rebuilt it. I'm not embarrassed by the pivot. That's what you do when the signal is that clear.
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Three ways to frame a story about Fitly AI, depending on your outlet and audience.
Two PEI founders have lost a combined 230 pounds between them. They built a fitness app. Then they watched their users quietly leave, not for a competitor, but for ChatGPT. So they tore it down and rebuilt it from scratch. On June 18, Zoe and Brad Pineau are taking Fitly AI to the Atlantic Venture Forum Showcase in Halifax, the first public launch of a product they pivoted, rebuilt, and bootstrapped out of Charlottetown. Zoe is a certified coach and nutritionist who lost 150 pounds herself and was featured in Oxygen Magazine. Brad is a veteran engineer with 25+ years of experience and four patents. They are the Foundry's residents. They are PEI's. And they're launching the product they built because no existing tool was good enough, including their own first attempt.
Most founders treat declining engagement as a problem to fix. Zoe and Brad Pineau treated it as a signal to follow. When ChatGPT launched, users of their fitness app MyFitSuite started asking if they could just talk to it. They couldn't. So they left, not for another app, but for a general-purpose AI that at least understood natural language. Most founders would have shipped a chatbot feature. Zoe and Brad walked away from two years of development and rebuilt the entire product AI-first. Fitly AI isn't an app with an AI feature: the AI is the interface. You log meals, workouts, water, and weight through conversation. No dashboards. No menus. No logging screens. Just talk. They're calling it “the MyFitnessPal moment” (the point where an entire category's UX assumptions finally break), and they're betting they're early enough to own what comes next.
Most AI fitness apps are walled gardens: you download them, you use them, and your AI assistant still has no idea you've been working out for three months. Fitly AI is building a different model. Through Model Context Protocol (MCP) integration, Fitly's fitness intelligence is reachable from Claude, ChatGPT, or any MCP-compatible AI assistant, making Fitly not an app you switch to, but a fitness layer that sits inside the AI tools you already use. Ask your AI assistant how your nutrition looks this week: it can pull from Fitly. Log a workout mid-conversation without opening another app: done. The team is building what they describe as a vertical fitness agent, a specialist that slots into a broader AI stack rather than competing for screen time as a standalone product. It's a bet that the future of health software isn't apps at all: it's agents.
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